Ford is hoping that their new Global Performance Vehicle department will be bringing home the bacon. The plan is that their new GPV division will bring the company’s finest minds together from Europe and the United States, and could lead to new, sportier vehicles hitting the road. These vehicles will range from the Ford F-150 to the Ford Focus, and just about everything in between. This would help Ford reach a whole new group of buyers, especially young enthusiasts that are currently drawn to cars like the Honda Civic and the Subaru WRX.
Is this just a gimmick to get more, younger people to buy vehicles? Probably, but we don’t think that’s the extent of it. Ford has been looking at new and innovative ways to sell cars and to get cars to sell, and this could be just another cog in the overarching plan for world domination…of the auto industry that is. The new Ford Focus RS, which is selling in Europe at the moment, could be a glimpse into Ford’s future, but that doesn’t mean that the company is turning their back on older and more patient consumers. Their lineup may change, but it will also stay the same – just new versions of vehicles already on the road is what we’re looking at now, but in the future? It’s hard to tell.
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